How it started / How it’s going

Sheryl Rothmuller isn’t your typical savvy creative strategist who also happens to be a skilled digital project manager. Her career pursuits have taken her on a diverse creative journey. From writing snarky episode summaries for MTV’s The Real World to managing a team of content editors, developers and designers to launch Viking Cruises’ ocean cruising website to crafting communication strategies for companies that include Microsoft and Premera Blue Cross, she thrives on designing inventive ways to tell and share memorable stories.

Sheryl’s love of creative writing was sparked in third grade, when she excitedly partnered with pals to plagiarize the World Book encyclopedia to produce a book about the planets in our solar system as a gift for her teacher. She had the good sense to “hire” her mom to type out the text (obviously, it had to look professional!), while she drew the pictures. Since then, she’s recognized the pitfalls of plagiarism and found her own voice.

She’s gone from being an NBC public relations rep and a senior project manager for Viking Cruises’ web production team to both crafting internal comms strategies for Premera Blue Cross and developing content for Microsoft’s Cloud Partner Program and their Center of Innovation’s research on the future of work.

She’s written copy and produced a recruitment video for the legal tech organization Avvo and redesigned websites for The Walt Disney Company. Over the course of her varied career, her way with words has found a spotlight in publications as diverse as The Los Angeles Times, TV Guide and Specialty Coffee Retailer.

Since she was one of the 52,000 people to move to Seattle in 2017 — but likely the only one to arrive with a dog named Rowlf and a working 1920s radio — she has taken great pride in the fact that neither does she “camp” in the fast lane nor does she expect cars to yield for her when she jaywalks. Hosting backyard house concerts, playing her clarinet in a concert band and working in her garden are some of her favorite activities.

She lives in the Crown Hill neighborhood with her partner Drew and their now two dogs.